HR Happy Hour 400 – Building an Authentic Employer Brand

Guest: Mary Battle, Employer Branding and Campus Programs Lead, Panasonic NA

This episode is sponsored by PeopleStrategy. From intuitive, hire-to-retire HR technology to comprehensive benefits consulting and HR services, PeopleStrategy offers employers a single source for the tools and services necessary to attract, manage and retain talent

This week on the HR Happy Hour Show, Steve and Trish were joined by Mary Battle, employer branding and campus programs lead at Panasonic NA. Mary shared insights on how she approaches creating and sharing the Panasonic employer brand and keeping the company at the forefront of the candidate’s thinking about great places to work.

Additionally, Mary shared some ideas on organizations can begin to connect their employer branding and messaging to their own core values or principles – which helps keep the messages genuine, authentic, and consistent around the globe, and how these principles remain a part of the onboarding and ongoing employee experience at Panasonic.Finally, Mary shared the key pillars for success of their internship programs and how these programs support Panasonic’s employer brand, talent pipelines and strategic goals. Learn more about careers at Panasonic North Americahere.

This was a really fun show, thanks to Mary for joining us!

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